Services

Ghostwriting Books

Let me guess: you’re not a fan of writing. I don’t blame you. It’s tedious and frustrating and, frankly, who has the time for it these days? But you really want to publish a book. And why not? It’s one of the most effective forms of branding, PR, sales and marketing all rolled up into one shiny, saddle-stitched package.

The good news is we love writing at Elle Communications. Even better news? We’re pretty darn good at it too.

Simply put, ghost writing is a smart approach to solving two issues—lack of time and an incapacity (or desire) to write well—all the while ensuring credit for the work remains in your hands. Win-win.

So here’s what we propose: you do what you do best – whether running a business, offering advice, litigating cases or changing the world– and we’ll do the same. And together we’ll produce a book that will make you proud, help you sell products, impact lives and take your self-branding to a whole new level.

Whether you want to work hands-on or prefer offering less guidance, we guarantee you the end product will reflect your vision. Together we will tell your story, ensuring your unique voice is heard loud and clear.

 

Other ghostwriting projects

Do you need to write an editorial, white paper, blog or article under your personal byline? No problem; we do those too.

Interested? Let’s chat to see if there’s a good fit.

Copywriting

Words are powerful. Whether numbering a few thousand or just two, how you express yourself can significantly impact your sales, promotion, event attendance, media coverage and reputation.

We can help you harness that power by carefully and strategically crafting each piece to ensure you elicit the response you want. With the right copy, we can showcase your successes, promote your triumphs and give you the edge you need.

Whether you want to create or re-vamp a website, craft a persuasive press release, write an article, produce an ad or a 140-character tweet that gets your followers talking, we can help.

Elle Communications also works with web and graphic designers to help your project move seamlessly from A to Z- from ideation to inception to publication.

Some copywriting services we offer include:

  • marketing and advertising copy
  • website content
  • press releases
  • brochures
  • print and online newsletters
  • magazine/newspaper articles
  • e-marketing
  • corporate communications
  • advertorials
  • slogans/mission statements  
  • event marketing materials
  • editing & proofreading
  • grant proposals
  • blogs

 “Elisa is such a naturally gifted writer. She can take complex concepts and make them readable and compelling to the average reader.”

 Amanda O’Rourke, Director of Policy and Planning, 8-80 Cities

“CICCF wanted to enlist the services of a professional writer who had the capability to capture the compelling stories about the children and families of Centennial, grateful for the services that Centennial and their highly trained staff contribute to children with special needs. Well, we got what we wanted! With her knowledge and skill set, Elisa brought the stories of the Children of Centennial to life through her understanding, compassion and willingness to understand her audience. It was, and is, a pleasure to work with someone in such a collaborative fashion who can pick up the ball and run with it!. The 40th Anniversary publication was a resounding success! We have received numerous comments as to the stories, pictures and professionalism of the publication. Many thanks, for your interest, dedication and commitment, Elisa!”   

Gord Grunwell, Centennial Infant & Child Centre Foundation

 Contact us to get a quote for your unique project needs and if it’s not listed here, just ask.

Speechwriting

If there’s one truism about speechwriting, it’s that it seems way easier than it actually is.

If you’re reading this page, chances are you’ve already come to that frustrating epiphany. Sure, you have all these great ideas, a host of impressive facts and a few jokes to throw in for good measure. But, somehow, blending it all into a coherent, substantive oration—that doesn’t put everyone to sleep – has proven challenging.

And, at some point you start wondering what your time is worth – and whether it would be better spent doing what you do best.

Here’s the thing: you’re not alone. Far from it. From executive assistants and middle managers struggling to find the right words, to leaders of non-profits who take on too much, to corporate executives and politicians battling the curse of too little time, it’s become common practice to hire speechwriters.

And that’s where we come in. We can help you craft your thoughts, facts and humorous anecdotes into compelling and engaging material. We’ll give you a hand – so you can receive the applause.

Contact us to find out more.

Storytelling & Media Training Workshops

In today’s highly competitive environment, one has to work that much harder to gain the attention of the media, prospective donors, stakeholders and the general public. Learning how to communicate your story is proving an essential tool for long-term sustainability. Yet, too often, individuals and organizations—particularly non-profits more focused on staying afloat than communicating— lose sight of storytelling’s importance, assuming their compelling story will somehow tell – and sell—itself. It doesn’t.

It’s time to empower yourself.  These workshops and training sessions—led by Elisa Birnbaum, an experienced broadcast and print journalist and president of Elle Communications— will give you the tools, tips and lessons you need to harness your unique stories in order to move, inspire and influence others.

 

Storytelling

In this half-day, customizable workshop, your organization will learn how to leverage its personal story to attract stakeholders, the media and the public – and get them to act.

Depending on your particular needs, you will:

  • Learn storytelling best practices
  • Discover what makes a story powerful and why data and facts are not enough
  • Learn innovative methods to attract donors and partners through stories and case studies
  • Engage in interactive exercises to understand how to implement stronger storytelling techniques.
  • Understand what makes an effective video
  • Learn how to leverage your “storytelling champions”
  • Gain practical tips you can use every day

 

Media Training

Learn how to:

  • Write an attractive press release and story pitch
  • Make the most of social media to gain media attention
  • Put your best face – and foot – forward in print and video interviews
  • Strategically prepare for interviews to ensure you eloquently and impactfully communicate your story

What type of training or workshops are you interested in? We’d be happy to discuss it with you. Contact us today.

Report Research and Writing

Whether it’s a white paper, annual report or another in-depth document, these projects are often time-consuming, deadline-oriented and heavily dependent on research. Wouldn’t you rather be doing something else?

No sweat. We’ll do it. Proficient at interviews, research and synthesizing complex material into simple, user-friendly language, Elle Communications will manage your report from start to finish, turning it around efficiently and on time.

“Elisa’s questions are insightful, her research thorough, and her manner professional. But more importantly she knows how to get to the heart of the story – no matter how complex the subject – and draw out her interview subjects with grace and patience.”

 Ilana Landsberg-Lewis, Executive Director, Stephen Lewis Foundation

So take care of the work you enjoy. Leave the rest to us. 

Contact us  for more information


Corporate Histories & Videos

If you’re looking to showcase talent, celebrate success, enhance credibility or promote your organization as a good corporate citizen, you may want to chronicle your history.

Some companies produce corporate histories as a tribute to outgoing executives or in honour of a special anniversary but these projects can also be used to leverage a fundraising initiative or new product, to improve branding or, simply, to boost morale.

Whether published as a full-size coffee table book, a smaller publication focused on “lessons learned”, an e-book, an online microsite, DVD, audio podcast or corporate video, this unique marketing and PR tool lets you tell your distinct narrative in an engaging and compelling way.

No matter the medium or purpose, Elle Communications can manage the entire corporate history project—from researching the facts and interviewing the “featured characters”, to sourcing photos and overseeing graphics and production.

Ready to produce your corporate history? We look forward to working with you.

“Elisa was instrumental in all aspects of our production, from the pre-production to the post production level. In addition to Elisa’s strong work ethic and enthusiasm for her job, Elisa was a delight to work with. She was a team player and she worked well independently when she had to. Whatever task she was given, she rose to the challenge and often went beyond.”

Shahzaana Satar, Producer/Director, History Television